September 16, 2010
Advertising is causing technology to fail

Mobile devices are becoming nearly ubiquitous.  But why do I need an intermediary to share my data?  

Bluetooth seems like a perfect solution.  Short range, but not too short.  Devices are paired so a random Bluetooth device doesn’t get access to my device without permission.  Plenty of bandwidth to send data fast.  Best of all, it is on nearly every mobile device.

The problem is that if I want to do a simply thing like share a URL with another device, it requires a WiFi/3G connection and a third party intermediate site to do it.  But we are right next to each other.  I don’t want to share with the world all the time, just one other person.  Why should that person have to use the same third party intermediary?

This is where technology is failing us today.

I should be able to share data (photo, url, map, video, etc.), locally, without an intermediary.  The person receiving the data shouldn’t have to use the same intermediary as I just to view a url.

What it comes down to is that the current technology business model is killing the technology business.  If my model is to make money from advertising, which is how most modern tech companies make their money, then I have to own the space and concentrate as many users as possible in my stove pipe for it to work.  This means I have no incentive to make technology more useful than it takes to get people in my stove pipe.

Epic technology failure.